Our supporter promise

Moorfields Eye Charity is committed to providing our supporters with the very best donor care. We want you to feel that your support is recognised and valued and that you are kept updated on how charitable support is helping to shape the future of eye care.  

Our supporters are critical to our success. We are fully committed to being transparent and accountable to you.

  • We value every gift we receive, and seek to acknowledge and send thanks for all donations in a timely manner
  • We will ask you whether you’d like to hear from us by post, email or telephone, and will use your preferences to inform how we communicate with you. If we phone you, we will always check first that you are happy to speak to us and that it is a convenient time to call
  • We will be transparent about how we use your donations and promise to put them to work as quickly as possible when we receive them
  • We’ll share news about Moorfields Eye Hospital and the UCL Institute of Ophthalmology, the hospital’s research partner. We will also keep you informed about how charitable donations are benefitting patients and people with sight problems further afield
  • We will always take action if any external supplier acting on behalf of Moorfields Eye Charity fails to meet our standards
  • When we get things wrong, we’ll be up front about our mistakes, say sorry and try to fix them
  • We will respect your wishes, so if you ask us not to contact you we won’t, unless it’s a legal requirement
  • We will never sell your data or share it without your permission

If you’d like to talk to us about this or to let us know how you think we could improve, please call Jo Green on 020 7521 4614 or email her at Joanne.Green@moorfields.nhs.uk.

We'll always strive for best practice in fundraising and we take complaints seriously, if you would like to make a complaint please see our complaints procedure here

We also fully comply with all relevant laws, including the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003 and the Telephone Preference Service.